1. Client Information
Business Type: Tree Removal & Landscaping Services
Location: Marion, NC
Collaboration Start: March 2024 – Ongoing
Services Provided: Full SEO Audit, Local SEO, Google Business Profile Optimization, Website Optimization, Content Strategy, Link Building, PR, Technical SEO, Reporting & Analytics
2. Client Background & Goals
Challenges Before Working With Us
- Very limited Google visibility
- Ranking for only one primary keyword on Google Maps
- Weak organic performance and low local relevance
- 108 inbound calls last September — 44.44% of those calls were missed
Client Goals
- Increase local inbound calls
- Improve rankings in Google Search and Google Maps
- Expand organic keyword visibility
- Boost organic traffic and conversions
3. What We Did: Strategies That Drove the Growth
✔ Website Redesign (Entity SEO Framework)
We rebuilt the site using an Entity SEO framework to improve semantic and local relevance:
- Enhanced local keyword targeting
- Optimized service pages
- Improved site structure
- Added local map embeds
- Strengthened internal linking
- Added structured data
- Updated content for clarity and conversions
✔ Google Business Profile (GBP) Optimization
We turned the GBP into a high-converting asset by:
- Optimizing categories and services
- Increasing keyword relevance
- Posting weekly with photos
- Adding branded and local signals
- Ensuring full NAP consistency across directories
✔ Content & Authority Building
To improve authority and rankings, we implemented:
- Monthly link building
- High-authority citations
- PR initiatives
- Branded entity-building assets (G-site, ID page, citations)
- Local intent-focused content updates
4. Performance Metrics: The Improvements Our Work Produced
📈 Organic Growth (Google Search Console)
While overall clicks dipped slightly, conversion quality increased significantly — meaning the traffic was more relevant and ready to take action.
- Clicks (Apr 2025–May 2025): 109
- Clicks (Sep 2025–Oct 2025): 94
- Change: -13.76%
Despite fewer clicks, conversions surged.
📍 Local Visibility (Heatmap Rankings)
- Strong presence maintained in core areas
- Slight dips in outer regions — guiding future expansion strategy
- Continued strength around Marion, NC
📞 Conversions & Lead Growth
Comparing 4/23/2024–5/23/2025 to 9/16/2025–10/16/2025:
| Metric | Before | After | Change |
|---|---|---|---|
| Website Visits | 98 | 89 | -9.18% |
| Total Views | 123 | 119 | -3.25% |
| Calls | 69 | 139 | +101% |
| Form Submissions | n/a | 6 | New conversions |
➡ Inbound calls more than doubled.
➡ New form submissions were generated for the first time.
This shows that our efforts brought higher-quality traffic with stronger intent, not just more visits.
5. Key Outcomes & Recommendations
✨ Key Outcomes
Through strong on-page, local, and entity-focused optimization, the client achieved:
- 101% increase in calls
- More qualified traffic
- New organic form submissions
- Broader visibility beyond a single primary keyword
The campaign built a solid technical and local SEO foundation that continues to drive ongoing visibility and conversions.
🔧 Recommendations to Continue the Growth
1. Strengthen Link Authority
Increase link-building velocity with high-DR backlinks to improve competitiveness.
2. Prioritize Core Locations
Focus on the top 10 key service areas before expanding outward.
3. Add Hyperlocal Relevance
Include Marion-specific FAQs, seasonal insights, and local problem-based content.
4. Expand Service Page FAQs
Target long-tail, question-based keywords to capture high-intent searches.
Conclusion
With stronger authority, improved entity relevance, and a significant leap in conversions, the client is well-positioned for continued ranking growth and sustainable lead generation.
