Overview
Client Type: Solar energy company Miami, FL
Start of Collaboration: (June 2024 – ongoing)
Services Provided: Full-service SEO campaign including website redesign, local SEO, GBP management, and performance tracking.
Introduction
Starting in June 2024, our team partnered with a solar energy company in Miami, FL, to improve its online visibility and lead generation. The campaign focused on Google Business Profile optimization, local SEO, and targeted keyword strategy. Within four months, the company went from ranking outside the top 20 across Miami to achieving top 3 map positions in most key service areas. This improvement significantly increased visibility, local inquiries, and brand authority in a highly competitive solar market.
Project Scope & Services
Below is a summary of the key activities and deliverables completed for this client.
Developed a fully optimized WordPress website designed for conversions and local visibility. The new build incorporated a clean, modern UX/UI structure, advanced on-page SEO elements, and a strategic content layout. Core work included keyword research, creation of targeted service and location pages, and full content optimization aligned with local intent.
- Google Business Profile Optimization
Enhanced and maintained the client’s Google Business Profile through consistent updates, including posts, service additions, and new photos. Regularly monitored and responded to customer reviews, ensured accurate NAP consistency, and improved engagement metrics to boost local map rankings.
- Monthly Website Audits & Performance Tracking
Performed in-depth monthly website audits covering technical SEO, page speed, user experience, and content health. Reviewed and analyzed rankings, impressions, click-through rates, and traffic growth, implementing necessary improvements for sustained performance and stability.
Refined meta titles, descriptions, header tags, and internal linking to strengthen topical relevance and ranking performance. Implemented structured data (schema markup) to enhance visibility in search results and improve click-through rates across service pages.
- Content Strategy & Link Building
Executed a consistent content marketing strategy through blog articles, press releases, and local outreach. Built high-quality backlinks and niche citations to increase domain authority, strengthen the site’s E-E-A-T signals, and expand visibility in Google’s local search ecosystem.
Performance Overview (Organic Growth)
Google Search Console (Organic Clicks) 16 months
Before:
After:
Interpretation:
We’ve seen a strong increase in organic visibility and traffic from Google Search. Comparing the two reporting periods:
- Total clicks increased from 186 to 1.05K, marking a 464% growth — indicating significantly more users are visiting the site from search results.
- Total impressions rose from 8.75K to 76.1K, an 770% increase, showing much broader keyword reach and improved indexing across multiple queries.
- Average position improved from 22.5 to 12.7, suggesting higher placement on search results and stronger topical relevance.
- While the CTR slightly declined from 2.1% to 1.4%, this is common when impressions expand rapidly — it reflects wider visibility for more keywords, some of which may still be gaining click traction.
Local Visibility (Heatmap Rankings)
Before:
After:
Tracked Keywords & Areas:
solar panel installation near me
Results Summary:
Compared to the initial heatmap, there’s been a significant improvement in local search visibility across nearly all tracked grid points.
In the first map, the business was ranking around position 20 throughout the service area, indicating that it was largely outside of the local 3-pack and first-page visibility range.
In the updated heatmap, rankings have improved dramatically — with most locations now between positions 1 and 7, and a large concentration of top 3 rankings (green zones) covering key areas such as Kendall, The Hammocks, The Crossings, Sunset, and Pinecrest.
This data shows that the business now dominates local visibility across Miami’s southwest region, appearing in the top 3 for core keywords within a much wider geographic radius. The improvement suggests strong gains in local SEO relevance, Google Business Profile optimization, and keyword prominence within map search results.
Conclusion
In this campaign, our focus was on building a strong technical and local SEO foundation to support long-term growth.
By combining a modern, conversion-focused website redesign with continuous on-page optimization and Google Business Profile management, the client achieved substantial improvements in visibility and engagement.
Consistent audits, high-quality content, and link-building efforts reinforced domain authority and helped secure top rankings across key Miami service areas. This integrated strategy continues to deliver sustainable organic performance and lead generation for the business.
