Overview
A local sewer and drain company in West Haven, Utah, reached out to us with a familiar problem. Despite offering dependable service and years of experience, the business had very low online visibility and was getting minimal calls from Google. The company’s website lacked structure, their Google Business Profile wasn’t fully optimized, and they struggled to show up in local search results.
Over the course of 23 months, we helped the company completely transform its digital footprint. Our efforts led to a 1,014% increase in clicks, a 1,583% increase in impressions, and an improvement in local map rankings from an average position of 20 to 1.08. Today, the company consistently ranks in the top spot across its main service areas and receives steady calls from nearby towns.
The Challenge
Before partnering with us, the sewer and drain company faced several challenges that limited its growth. Their website was outdated, slow, and lacked the technical structure that search engines rely on to understand content. Most of their traffic came from word-of-mouth and returning customers, while their competitors were dominating online searches for essential keywords like “drain cleaning near me” and “sewer repair West Haven.”
Our goal was to position the company as a top provider in its area by improving its organic visibility, strengthening its Google Business Profile, and creating long-term ranking stability in both local and organic search results.
The Strategy
We built a comprehensive SEO plan designed specifically for local service companies that rely on urgent, high-intent searches. Every step focused on improving crawlability, boosting visibility in Google Maps, and driving consistent inbound calls.
1. Website Rebuild and Technical Optimization
We started by rebuilding the company’s website to improve performance, layout, and crawlability. The new design featured a clear service structure, faster page load times, and better on-page elements. We optimized the linking structure and addressed technical issues such as broken links, sitemap errors, and speed performance. The goal was to make the website easy for both users and search engines to navigate.
2. Google Business Profile Optimization
We optimized their Google Business Profile with service-focused keywords, consistent posting, and high-quality media uploads. The categories and descriptions were refined to target sewer and drain-related searches. This helped the listing appear more frequently for “near me” queries and increased engagement through maps and local search.
3. On-Page SEO and Entity Optimization
We enhanced every page for local relevance through proper keyword placement, schema markup, and internal linking. We added detailed service descriptions and optimized map embeds to improve proximity signals. Entity SEO was used to connect the business to industry-specific topics such as “clogged drains,” “pipe repair,” and “emergency sewer service.”
4. Link Building and Brand Authority Growth
Our team implemented an ongoing link building strategy that included local citations, branded asset creation, high-quality guest posts, and press releases. These efforts built strong backlinks from trusted websites in related niches, which improved the company’s domain authority and overall credibility in search results.
5. Reputation and Review Management
We guided the client on how to gather and manage customer reviews effectively. Reviews are one of the strongest local ranking factors, and we encourage consistent customer feedback through verified platforms. This not only strengthened their map pack performance but also built trust with potential customers.
6. Continuous Reporting and Adjustments
We continuously monitored Google Search Console and GBP insights to track performance across all key metrics. Our team refined keyword targeting, optimized underperforming pages, and ensured that growth remained steady month after month.
Results
Google Search Console Performance (23 Months)
- Clicks: 7 → 78 (+1,014.28%)
- Impressions: 4.04K → 67.4K (+1,583.31%)
Before:
After:
Local SEO Performance (Heatmap Rankings)
- Keywords Tracked: 8
- Average Ranking Improved: 20 → 1.08
- Service Area: West Haven, UT
Before:
After:
Key Outcomes
Within less than two years, our SEO strategy completely transformed the company’s visibility and lead flow. Their local map rankings improved from barely visible to consistently appearing in the top positions across all major service areas. Organic clicks and impressions grew exponentially, and the company now dominates searches for key phrases like “sewer cleaning near me,” “hydro jetting West Haven,” and “emergency drain repair.”
The increase in organic traffic directly translated into more phone calls and service requests. The client continues to receive calls from surrounding towns and remains at the top of the local pack, proving the long-term value of consistent SEO and map optimization.
“Our phones haven’t stopped ringing. We are now showing up everywhere on Google, and customers keep telling us they found us online.”
Conclusion
This case study highlights how a targeted SEO and local optimization strategy can drive lasting results for essential home service businesses. By focusing on technical improvements, authority building, and ongoing optimization, we helped a sewer and drain company achieve long-term visibility, consistent lead flow, and top map rankings in its region.
Through continuous collaboration and data-driven updates, the company now dominates its market and continues to expand into nearby cities. Our approach shows that with the right SEO foundation and local relevance strategy, even highly competitive industries like sewer and drain services can see measurable, sustainable growth.
