A sewer and drain service company based in Franklin, TN, partnered with us in October 2024 to enhance their online visibility and drive more local business. The company faced challenges with low online visibility, an outdated website, and limited local engagement. We revamped the website with a modern, user-friendly design and implemented a comprehensive SEO strategy, focusing on local SEO, Google Business Profile (GBP) optimization, and performance tracking. Within just a few months, the company experienced a significant increase in local rankings, website traffic, and service inquiries.
Project Scope & Services
Below is a summary of all key activities done for this client.
- Custom Website Redesign:
We developed a fully restructured, conversion-focused WordPress website with a modern layout. Applied advanced local SEO strategies through comprehensive keyword research, optimized service and location pages, and refined on-page content for improved search performance. Integrated schema markup (LocalBusiness, Service, and FAQ schema) to enhance search result visibility and rich snippet appearance. - Google Business Profile Optimization:
We maintained an active and optimized Google Business Profile by publishing regular updates, adding new photos, managing and responding to customer reviews, and ensuring consistent and accurate business information across all listings. - Monthly Website Audits & Reporting:
Our team conducted detailed monthly performance audits covering technical health, keyword rankings, traffic metrics, click-through rates, and site security. Implemented ongoing maintenance and updates to ensure the website remained stable, fast, and compliant with SEO best practices. - On-Page SEO Optimization:
Our team continuously refined on-page elements such as meta titles, meta descriptions, internal linking, header structure, and schema markup (including Breadcrumb and Review schema) to strengthen local and organic search visibility. - Content & Link Building:
We produced optimized content and press releases while acquiring authoritative backlinks from reputable sources. This approach improved domain authority, boosted local map pack visibility, and increased overall online presence.
Performance Overview (Organic Growth)
Google Search Console (Organic Clicks)
Total Clicks” trend (last 4–6 months)
We’ve observed a clear upward trend in organic performance over the past six months.
Total clicks increased from 327 to 466, reflecting a 43% growth in user engagement from Google Search. This improvement suggests that recent content or on-page SEO updates are successfully capturing more qualified traffic. Meanwhile, total impressions rose from 120K to 152K, indicating stronger keyword visibility and broader search presence. The average position remained stable at 31, showing that while rankings held steady, more keywords are now appearing in search results, resulting in greater reach.
Despite the CTR holding at 0.3%, the higher click volume paired with growing impressions signals consistent visibility expansion and gradual brand recognition improvement.
Overall, this performance trend highlights steady SEO growth, improved organic engagement, and a sustained increase in visibility—a positive reflection of ongoing optimization efforts and search engine trust building.
Local Visibility (Heatmap Rankings)
Before:
After:
Tracked Keyword:
Trenchless pipe repair
Results Summary:
Compared to the initial heatmap, we’ve improved rankings across most tracked locations. The client now appears in the top 1-3 local results for core keywords within a wider geographic radius, showing significant progress in local visibility. This shows that the SEO optimizations, including local ranking strategies, have been successful in moving keywords up the ranks for better visibility and engagement.
Conversions & Leads
Results Summary:
The data shows growth in organic interactions:
Total clicks increased from 327 to 466 (+43%), showing a strong improvement in organic engagement and search visibility. This indicates that more users are actively clicking through to the website from Google Search results.
Total impressions also rose from 120K to 152K (+27%), reflecting improved keyword coverage and stronger visibility across search queries.
Overall visibility (total views) remains consistently strong month-to-month, with continuous growth in key search metrics.
This upward trend in website traffic and calls signifies successful SEO efforts driving more qualified leads.
Conclusion
By strengthening the website’s technical and local SEO structure, this campaign created the groundwork for lasting organic success. Continuous refinements, localized content efforts, and data-driven audits resulted in consistent gains in both search visibility and conversion outcomes.
