Overview
A septic tank service company in Maricopa, Arizona, approached us after struggling to get calls from online leads. Despite years of hands-on experience and great customer service, the business had little to no visibility on Google and was receiving fewer than ten calls a month.
Our team at CT SEO Pro rebuilt their digital presence from the ground up. Over the course of 12 months, we achieved a 100% increase in clicks, a 247.81% increase in impressions, and improved their local map rankings from an average of 19.88 to 1.02. The company now consistently appears at the top of search results for septic-related services and receives steady calls not only from Maricopa but also from nearby towns.
The Challenge
Before we started, the client’s website was outdated and lacked the structure and authority needed to rank for local search terms. Their Google Business Profile had very few reviews and was missing critical information, which made it difficult for potential customers to find and trust them online.
The main challenges were:
- Low visibility for local search terms related to septic repair and pumping
- Fewer than ten monthly calls from organic sources
- Limited coverage outside of the main city area
- Poor technical SEO and a lack of trust signals such as reviews and certifications
Our goal was to help the company appear prominently in Google’s local map pack, improve organic visibility, and turn their online presence into a reliable source of new customer inquiries.
The Strategy
We took a comprehensive and structured approach, focusing on rebuilding the website, improving technical performance, and expanding the business’s authority within the local market.
1. Website Rebuild and Optimization
We began by rebuilding the website to improve its structure, speed, and usability. The new site was designed for both users and search engines, ensuring clean navigation and optimized internal linking. We also added verified certifications and trust signals to increase credibility with new visitors. The updated content highlighted the company’s core services, service areas, and unique selling points.
2. Google Business Profile (GBP) Optimization
Our team optimized the client’s GBP by refining categories, updating descriptions, and incorporating target keywords. We also uploaded new media, including high-quality photos and service visuals, and created a consistent posting schedule. This helped boost engagement and signal activity to Google, which plays an important role in local ranking improvements.
3. On-Page and Technical SEO
We applied Entity SEO to strengthen local relevance and help Google connect the company’s services with its geographic area. The on-page updates included optimizing headers, meta descriptions, and internal links. On the technical side, we resolved issues such as broken links, slow loading pages, and sitemap errors. We also embedded maps across relevant service pages and made the site more mobile-friendly.
4. Link Building and Authority Development
To enhance the company’s online authority, we ran monthly link building campaigns that focused on high-quality, niche-relevant backlinks. We built citations, branded assets, and published press releases to improve the site’s domain credibility. These efforts helped position the business as a trusted name within its service area and related search categories.
5. Review Generation and Reputation Building
We encouraged the client to actively request reviews from satisfied customers. When we started, they had fewer than ten reviews. Over time, that number grew steadily, helping to strengthen their map pack ranking and overall online trust. Positive reviews not only supported SEO performance but also improved conversion rates by reassuring new customers of their reliability.
6. Ongoing Tracking and Reporting
Throughout the campaign, we monitored performance metrics using Google Search Console and local ranking heatmaps. Monthly reports tracked growth in clicks, impressions, and keyword positions. We continuously refined the strategy to maintain upward momentum and ensure consistent visibility across nearby cities.
Results
Google Search Console Performance (12 Months)
- Clicks: 21 → 42 (+100%)
- Impressions: 8.99K → 31.3K (+247.81%)
Before:
After:
Local SEO Performance (Heatmap Rankings)
- Keywords Tracked: 5
- Average Ranking Improved: 19.88 → 1.02
- Service Area: Maricopa, AZ
Before:
After:
Key Outcomes
Within one year, the septic tank company achieved significant progress across all key metrics. Their local visibility improved dramatically, and their website now ranks for a wide range of high-intent searches such as “septic tank pumping near me” and “septic repair Maricopa AZ.”
The business saw a consistent increase in organic calls and leads, particularly from homeowners in nearby towns who discovered them through Google Maps and local search results. The company’s online reputation also improved due to the consistent flow of positive reviews, which strengthened trust and brand authority.
“We’re finally getting regular calls every week. Our visibility on Google is much stronger now, and customers are finding us without us having to advertise.”
Conclusion
This campaign shows how a well-executed Local SEO strategy can completely change the growth trajectory of a small service business. By rebuilding the website, optimizing local listings, and building strong online authority, we helped this septic tank company double its online traffic and secure top map rankings in just twelve months.
Our results demonstrate that consistent technical optimization, reputation management, and location-based SEO can generate lasting success for service providers in competitive markets like plumbing, septic, and drainage. With the right strategy and execution, even businesses starting from low visibility can build a strong and sustainable online presence.
