Between October 2024 and May 2025, a plumbing and construction business in Lenoir, NC experienced a remarkable turnaround in online visibility. Through a comprehensive local SEO strategy and website optimization campaign, total clicks surged from 14 to 543 — a 3,778% increase — while impressions skyrocketed from 891 to 119K, up over 13,000%. The campaign focused on improving keyword targeting, GBP optimization, and content structure to boost organic reach and establish strong local presence.
Project Scope & Services
Below is a summary of all key activities completed for this client between October 2024 and May 2025.
- Local SEO & Website Optimization: We enhanced the client’s existing WordPress site with a conversion-focused structure, optimized service pages, and improved keyword targeting for both plumbing and construction-related searches. Implemented location-based content and internal linking to strengthen relevance for Lenoir, NC and surrounding areas.
- Google Business Profile (GBP) Optimization: We regularly updated the Google Business Profile with SEO-optimized posts, service listings, and geo-tagged photos. Ensured accurate NAP details, monitored metrics, and maintained consistent engagement to improve map pack visibility.
- Technical & On-Page SEO Enhancements: We onducted thorough on-page audits to improve site speed, mobile responsiveness, and metadata optimization. Updated meta titles, descriptions, headers, and structured data (LocalBusiness and Service schema) to improve organic click-through rates and local ranking signals.
- Content Strategy & Authority Building: Our team developed and published locally relevant content, including blog posts and service area pages. Built high-quality backlinks and issued press releases to enhance domain authority and support long-term organic growth.
- Performance Tracking & Reporting: Our team provided monthly SEO performance reports tracking impressions, clicks, CTR, and average positions. Over the campaign period, clicks increased from 14 to 543 (+3,778%) and impressions grew from 891 to 119K (+13,255%), demonstrating substantial growth in local search visibility and engagement.
Performance Overview (Organic Growth)
Google Search Console (Organic Clicks) (7 Months)
- Clicks: 14 → 543 (+3,778.57%)
- Impressions: 891 → 119K (+13,255.32%)
Before:
After:
We’ve seen a significant increase in organic performance from Google Search between October 2024 and May 2025. Total clicks rose from 14 to 543, reflecting a growth of over 3,700%. Impressions also expanded dramatically from 891 to 119,000, showing a major improvement in keyword reach and search visibility.
While the average CTR decreased slightly (from 1.6% to 0.5%), this is typical when visibility expands across broader keyword ranges. The average position remained stable (from 40.9 to 45.3), indicating that the site is gaining exposure for a larger set of new, competitive search queries.
Overall, the data reflects steady SEO progress, with strong improvements in brand visibility and organic traffic growth through sustained optimization efforts.
Local Visibility (Heatmap Rankings)
Local SEO Performance (Heatmap Rankings)
- Keywords Tracked: 6
- Average Ranking Improved: 20.0 → 1.0
- Service Area: Lenoir, NC
Before:
After:
Tracked Keywords & Areas:
trenchless sewer repair Lenoir NC
Results Summary:
This result demonstrates an exceptional local SEO performance increase — the business moved from mostly invisible in the map pack to being the top-ranking result across the entire targeted service area.
Conclusion
In this campaign, our primary focus was on strengthening the client’s technical SEO and local presence to drive sustainable growth. Through consistent optimization, Google Business Profile management, and strategic content development, the plumbing and construction business achieved a remarkable boost in visibility. The combined efforts of on-page improvements, backlink building, and data-driven reporting resulted in steady gains — increasing clicks by 3,778% and impressions by 13,255% — establishing a solid foundation for continued organic success.
