Overview
A local appliance repair service in Baton Rouge, LA, partnered with CT SEO Pro to fix one major issue: low visibility on Google and almost no inbound calls from search. Within 12 months, their clicks increased by over 590%, and their local rankings jumped from page 18 to page 1, resulting in a surge of qualified leads and consistent monthly service calls.
The Challenge
Before working with CT SEO Pro, the client’s online presence barely appeared in local search results. Despite providing excellent service, their old website and Google Business Profile (GBP) were poorly optimized, making it difficult for potential customers to find them online.
Key challenges included:
- Low Google visibility for high-intent local keywords
- Poor website structure and limited SEO optimization
- Inconsistent calls and lead generation
The client’s main goals were to:
- Increase local call volume
- Improve Google rankings (organic + local map pack)
- Generate consistent, qualified traffic
The Strategy
To achieve these goals, CT SEO Pro executed a comprehensive local SEO campaign that combined technical improvements, content optimization, and brand authority building.
1. Website Rebuild for SEO & UX
We completely rebuilt the client’s website, focusing on better site structure, crawlability, and user experience. Each service page was optimized with clear call-to-actions, schema markup, and localized content targeting appliance repair keywords.
2. Google Business Profile Optimization
Their GBP was thoroughly optimized for keyword relevance and engagement. Regular posts, photo updates, and media additions helped maintain visibility and encourage local interaction. Categories were refined for maximum relevance in “appliance repair” and “same-day service” searches.
3. On-Page SEO & Entity Optimization
We applied an Entity-SEO strategy, strengthening topical authority and improving interlinking between service and location pages. Local maps were embedded, content was restructured, and all metadata was optimized for user intent and CTR.
4. Link Building, Citations & PR
A monthly off-page campaign built brand authority through quality backlinks, local citations, and branded press releases. This helped the website gain trust signals and better indexation in local search.
5. Tracking, Reporting & Continuous Optimization
Monthly performance reports and ranking heatmaps guided ongoing adjustments, ensuring steady improvements in traffic, rankings, and conversions.
Results
Google Search Console Growth (12 Months):
- Start Clicks: 20
- End Clicks: 138
- Increase: 590%
Local SEO (Heatmap Results):
- Keywords Tracked: 7
- Average Ranking Improved: From 18 → 1
- Service Area: Baton Rouge, LA
Before:
After:
Key Outcomes
Through consistent SEO work, the appliance repair company achieved:
- 590% growth in organic traffic
- Top rankings in Google’s local map pack
- A steady flow of over 100 qualified calls per month
- Stronger online brand presence and visibility
“We’re getting calls every single day now, SEO turned our website into our main source of leads.”
Conclusion
This case highlights how a strategic, full-funnel SEO approach, from technical optimization to content and GBP management, can transform an underperforming local service business. CT SEO Pro helped this appliance repair company in Baton Rouge achieve measurable, lasting success, turning search visibility into real, consistent revenue.
