Overview
A trusted boarding and pet care business based in Newington, CT, partnered with CT SEO Pro to overcome low Google visibility and stagnant local leads. Within just ten months, the business saw dramatic improvements in local rankings, call volume, and overall online presence, with Google Search Console clicks rising by over 157% and local map rankings improving from an average position of 18 to 1.
The Challenge
Before working with CT SEO Pro, this pet resort client struggled to get found by local pet owners searching online. Despite offering quality care, their Google Business Profile (GBP) and website lacked visibility and optimization. Their main goals were clear:
- Increase local calls and bookings
- Improve organic Google rankings
- Generate steady, high-intent traffic from pet owners in Newington and nearby areas
The Strategy
We implemented a full-scale local SEO and content strategy tailored to the pet care industry:
1. Google Business Profile (GBP) Optimization
We optimized the client’s GBP for location-based and service-specific keywords. Regular GBP posts and media uploads showcased their facility, staff, and happy pets, increasing engagement and credibility. Categories were refined for maximum visibility in “pet boarding” and “pet daycare” searches.
2. On-Page SEO & Entity Optimization
We improved the website’s entity SEO to boost local relevance including:
- Structured data markup
- Optimized meta tags and headings
- Interlinking between service and location pages
- Embedding Google Maps for enhanced proximity relevance
- Content rewritten for clarity and keyword alignment
3. Local Page Expansion and Link Building
We enhanced the website’s local authority through monthly link building, citation management, and PR efforts. Instead of publishing blog content, we created new “near me” location pages targeting nearby towns and neighborhoods just a few minutes away from the pet resort’s main facility. These pages were optimized with relevant keywords and service details to improve visibility for searches like “pet boarding near me” and “dog daycare nearby,” helping the business dominate results across its local area.
4. Tracking & Reporting
Using advanced tracking tools, we monitored clicks, impressions, and keyword movement across organic and local channels. These data-driven insights guided continuous optimization throughout the campaign.
Results
Google Search Console Growth (10 months):
- Start Clicks: 249
- End Clicks: 641
- Increase: +157.42%
Before:
After:
Local SEO Performance (Heatmap Rankings):
- Keywords Tracked: 7
- Average Ranking Improved: From 18 → 1
- Location Tracked: Newington, CT
Before:
After:
Key Outcomes
In less than a year, CT SEO Pro helped this pet resort dominate local search for core pet care keywords. The business now consistently appears in the top positions on Google Maps and local pack results, resulting in:
- A major boost in online visibility
- Noticeable increase in phone calls and website inquiries
- Sustained improvement in organic click-throughs
“We’ve seen a clear jump in calls and bookings since optimizing our Google presence. The CT SEO Pro team made it easy to understand our data and results every month.”
Conclusion
Through data-driven SEO strategy and consistent execution, CT SEO Pro transformed this pet resort’s online visibility and local dominance. From being nearly invisible on Google to ranking in top local results, this project demonstrates how targeted Local SEO can deliver measurable, lasting results for service-based businesses.
